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Last edited:
September 19, 2023

Transforming an Influencer Marketing Platform with AWS DevOps

Discover how Qucoon, an AWS DevOps expert, helped our client optimize their infrastructure, enhance efficiency, and achieve remarkable results.

Our client, a prominent influencer marketing platform, had been at the forefront of this trend, offering a platform that bridged the gap between brands and influencers. As their user base continued to grow and more brands flocked to their platform, they faced a pressing need to revamp their infrastructure and streamline their development and deployment processes to stay competitive and ensure a seamless user experience.

About Client

Our client, a prominent influencer marketing platform, had been at the forefront of this trend, offering a platform that bridged the gap between brands and influencers. As their user base continued to grow and more brands flocked to their platform, they faced a pressing need to revamp their infrastructure and streamline their development and deployment processes to stay competitive and ensure a seamless user experience.

Business Background

Our client, a prominent influencer marketing platform, had been at the forefront of this trend, offering a platform that bridged the gap between brands and influencers. As their user base continued to grow and more brands flocked to their platform, they faced a pressing need to revamp their infrastructure and streamline their development and deployment processes to stay competitive and ensure a seamless user experience.

Challenges
  1. Manual Deployments: The client's development and deployment process heavily relied on manual intervention, leading to errors and delays.
  2. Scalability Issues: As their client base expanded, they struggled to scale their infrastructure to handle the increasing workload efficiently.
  3. Downtime Concerns: Frequent downtimes during deployments and maintenance windows affected the user experience and brand reputation.
  4. Security: Ensuring data security and compliance with industry regulations was a growing concern.

What is Cloud Migration?
Cloud Deployment Models
3-Step Cloud Migration Process
How Qucoon helped

Qucoon leveraged AWS DevOps best practices to revamp the client's infrastructure and development processes:

  1. Infrastructure as Code (IaC): Qucoon implemented IaC using AWS CloudFormation, allowing the client to define and provision their infrastructure through code, making deployments predictable and reproducible.
  2. Continuous Integration/Continuous Deployment (CI/CD): Qucoon set up automated CI/CD pipelines using AWS CodePipeline and CodeDeploy, reducing manual intervention and deployment errors.
  3. Auto-Scaling: To address scalability concerns, Qucoon configured auto-scaling groups to automatically adjust resources based on traffic, ensuring optimal performance during peak times.
  4. High Availability: Qucoon implemented multi-region redundancy to minimize downtime and enhance disaster recovery capabilities.
  5. Security and Compliance: Security measures, including AWS Identity and Access Management (IAM) and AWS Key Management Service (KMS), were enforced to enhance data security and compliance.